Client’s Goals

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‍Strengthen market positioning and enhance competitive presence for a corporate product.

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Project Target

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‍Develop a comprehensive go-to-market strategy within a defined timeline while preserving confidentiality.

Our Strategy

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We implemented a SCRUM framework to drive a detailed competitor analysis and market research. Comparison charts were built covering pricing, features, market details, SWOT, etc. Emphasis was on organic awareness over ads for all creative strategies.

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Outcome

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Refined Goals: We updated the product objectives based on new market insights.

Practical Go‑to‑Market Plan: The final strategy outlines the product’s path to growth and highlights unique advantages.

Ongoing Implementation: With board approval, the strategy is now in progress. Early indicators show it is strengthening the product’s position.

Our Process

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1. Initial Assessment

We started by reviewing the product’s features and comparing them with similar products in the market. This helped us understand where Eczacıbaşı’s product stood and what could be improved.

2. SCRUM Framework

We used SCRUM practices to manage tasks and keep track of our progress. Through this approach, we created detailed comparison charts that included pricing, features, market position, and SWOT (Strengths, Weaknesses, Opportunities, and Threats). This step guided us in spotting key advantages.‍

3. Organic Growth Focus

Instead of relying mostly on paid ads, we recommended organic methods to build brand awareness. This included content marketing, search engine optimization (SEO), and other tactics that make the product more visible without large ad costs.

4. Strategy Alignment

Using our findings, we shaped a go‑to‑market strategy aimed at multiple sectors. We made sure the plan stayed flexible and respected the need for confidentiality. Once finished, we presented it to the board for feedback and approval.